The Secret Recipe describes the 3 critical parts of your business where the money is MADE or LOST…

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Margins how to widen the gap between your sales price and your costs so there's more money in the middle for you.

 

Sales and marketing how to make sure your marketing is saying the right type of things… to the right people… so that people are buying from you rather than your competitors.

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Productivity how to get clear on what to measure in your business so your business is easier to run and more profitable.